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Soukarni Barai
UX Researcher | Service Strategist | Designer
STRATEGY
BUSINESS PIVOT STRATEGY
How might a movie business pivot in a socially distanced time?
This project is a Business Ecosystem Study of Book My Show. The movie theater business got hit massively in the pandemic. We studied it's the then Value Proposition and strategized on how the business can leverage it to grow and create more value for their customers and for themselves in the future.
RESEARCH | VIRTUAL ETHNOGRAPHY | BUSINESS STRATEGY
Sep 2020
ORG DESIGN AUDIT STRATEGY
How might we perform a design audit to increase sales for Dinshaws?
We audited Dinshaws, a milk manufacturing organization through design techniques to identify their inefficiencies. We proposed gaps and a strategic roadmap for their transformation. Our recommendations were applied to their newspaper ads and the organisation saw significant growth in sales.
Visit my teammate Ankita's document
MARKET RESEARCH | PERCEPTION STUDY | AUDIT REPORT
Dec 2020
RE-BRANDING STRATEGY
How to develop a new communication strategy for a non-profit publication?
This was a project undertaken to redesign the communication strategy for SEWA, an all women's co-operative. They manufacture and sell handmade recycled books and paper stationery. SEWA provides jobs and thus financial support and decent living to the local waste pickers community through this co-operative.
BRAND ARCHETYPING | IDENTITY DESIGN | PROMOTION PLANS
Dec 2019
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