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Soukarni Barai
UX Researcher | Service Strategist | Designer
RESEARCH
USER RESEARCH + CONCEPT GENERATION
How might we increase EV Adoption in Italy?
As a part of a classroom workshop, our team worked with Tangity to conduct a deep investigative research to find what issues and pain points were preventing Italian citizens from adopting electric vehicles. The larger goal was to conceptualize a solution that would not just impact the user but also trigger systemic levers for various stakeholders to achieve EU's Net Zero Goal in the long run.
USER RESEARCH | CONCEPT GENERATION | SERVICE-SYSTEMS
MAY 2023
PRODUCT UI AND UX RESEARCH
If Zoom is the best,
how can we make it better?
Studied the Virtual Social Behaviors on the Video Conferencing platform Zoom. Understanding the behavioral impact on the platform's performance and how it can become better at their primary value offering - seamless video communication online.
USER EXPERIENCE | WIREFRAMES | VIRTUAL SOCIAL BEHAVIOR
Sep 2020
GLOBAL CULTURE RESEARCH (Work in Progress)
How can we improve cross cultural communication between global teams?
This is an SAP Internal project that was done to understand cross-cultural collaboration in globally diverse teams. The project led to the creation of multiple artefacts and a new product that is currently being further developed in the organization.
QUANTITATIVE | QUALITATIVE | RESEARCH BASED PRODUCT DEV.
Sep 2021
HUMAN BEHAVIOR RESEARCH
How might we tackle Heritage Vandalism?
A remote research study conducted to understand the intention of a tourist/ visitor behind vandalizing a heritage site. The research was converted into a report with suggestions on how the Ahmedabad Municipal Corporation could address this issue.
REMOTE | HUMAN BEHAVIOR STUDY | VIRTUAL ETHNOGRAPHY
April 2020
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